Traffi Cookies and Privacy

OUR PRIVACY POLICY SUMMARY

The data controller is TRIDEX Global Ltd¹ (referred to in this policy as "we", "us" or "our"). We want you to be confident that the personal information you give us is safe and secure with us, and understand how we use it to offer you a better and more personalised experience on our sites.

Our Privacy Policy explains:

What personal information we collect;
How we collect your personal information;
How do we use your personal information – Legitimate Interest;
Who do we share your personal information with;
How can you change your preferences;
Your information rights and responsibilities ;
Cookies;
Keeping your information secure;
How long do we keep your information for;
How to contact us.

Our site contains links to third-party websites that are not subject to this Privacy Policy.

WHAT PERSONAL INFORMATION DO WE COLLECT

When you subscribe to our news or blog feeds we require your email address – so we can keep you up to date with the latest news and legislation changes.
When you visit our website we may collect information about your online browsing behaviour and any devices you have used to access our site (including your IP address, browser type and mobile device identifiers) – so we can help improve your experience and inform our service offering.
When setting up an account with us we require:
- Your details, including without limitation your name, postal and billing addresses, email addresses, phone numbers, title – this will enable us to facilitate a business transactional relationship.
Company and financial information as required for tax reasons and ultimately to facilitate a contractual agreement.

HOW DO WE COLLECT YOUR PERSONAL INFORMATION -LEGITMATE INTEREST HOW DO WE COLLECT YOUR PERSONAL INFORMATION

We may process your personal information for carefully considered and specific purposes which are in our interests and enable us to enhance the services we provide, but which we believe also benefit our customers.

“Legitimate Interests” means the interests of our company in conducting and managing our business (to enable us to give you the best service/products and the best and most secure experience).

For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests.

It can also apply to processing that is in your interests as well.

For example, we may process your information to protect you against fraud when transacting on our websites, and to ensure our websites and systems are secure.

When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

The list below sets out further detail on the ways we process your data for our legitimate interests. If you have any concerns about the processing below, you have the right to object to processing that is based on our legitimate interests. For more information on your rights, please see “Your Rights” section below and to amend your preferences please click here.

Suppression - We will need to hold an individuals data in a suppression file to ensure a record of their objection to direct marketing.
Personalisation - To inform marketing strategy and enhance customer experience.
Direct Marketing - To keep customers and potential customers informed of our products and services.
Web Analytics - For assessing the number of visitors and page views etc in order to optimise future marketing campaigns and improve user experience.

WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH

The personal information that we collect is confidential. We may share your personal information between TRIDEX Global Ltd1 companies. We may disclose your personal information to a third party in the following circumstances:

To our third party marketing agencies help facilitate marketing campaigns and customer experience improvements across our websites and services.
To our third party processers to produce business information, insight and help improve IT systems.
To our third party courier network to assist with delivery via our logistic partners.

HOW CAN YOU CHANGE YOUR PREFERENCES

Your privacy is of great importance to us. All emails or other forms of communication directly from us to you will include clear instructions on how to unsubscribe. Plus, if you don't want to be contacted by us anymore you can email [email protected] or update your preferences by clicking here. The section below also sets out your other information rights under the new regulation.

YOUR INFORMATION RIGHTS AND RESPONSIBILITIES

You already have certain rights under existing data protection legislation, including a right to request a copy of the personal information we hold on you, if you request it in writing. From 25 May 2018 you will have the following rights:

Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete;
Right to erase: the right to request that we delete or remove your personal information from our systems;
Right to restrict our use of your information: the right to 'block' us from using your personal information or limit the way in which we can use it;
Right to data portability: the right to request that we move, copy or transfer your personal information;
Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests, or where we use your personal information to carry out profiling to inform our market research and user demographics. If you raise an objection we will stop processing your personal information unless very exceptional circumstances apply, in which case we will let you know why we're continuing to process your personal information

We will use reasonable efforts consistent with our legal duty to provide you with your rights in accordance with data protection legislation.

To make enquiries, exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact [email protected] or write to Data Protection at TraffiSafe Ltd, Venture Park, Selborne Road, Alton, Hampshire GU34 3HL
If you're not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the relevant data protection regulator. In the UK, this is the Information Commissioner's Office.

COOKIES

We use cookies (files which are sent by us to your computer or other access device) and tracking technology to help to improve the functionality and performance of our Site.

The information derived from our use of cookies will be aggregated to provide statistical information about the usage of our site. However, we do not use any information derived from cookies, nor any IP addresses we collect, to identify any individual user of our Site.
Some third-party technology we use (eg, embedded videos, social sharing) also drop cookies to improve your experience on their sites.
For details on what cookies we use, information on how to stop them being stored or how to delete ones already stored, read our Cookie Policy.

KEEPING YOUR INFORMATION SECURE

We do our best to keep the information you disclose to us secure. However, we can't guarantee or warrant the security of any information which you send to us, and you do so at your own risk. By using our online services you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.

We may, on occasion, need to transfer your personal information outside of the European Economic Area (EEA) to locations that may not provide the same level of protection as the UK. However, we will only transfer your personal information out of the EEA if we have put in place appropriate safeguards and protections as stated under UK law.

HOW LONG DO WE KEEP YOUR INFORMATION FOR

Unless a longer retention period is required or permitted by law, we will only hold your personal information on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy or until you request it is deleted. If you details become inactive, for example contract end, for a reasonable time we may contact you to ensure you're still happy to receive communications from us. Even if we delete your personal information it may persist on back-up or archival media for legal, tax or regulatory purposes.

HOW TO CONTACT US

If you have any queries relating to our use of your personal information or any other related data protection questions, please contact us at [email protected] or write to Data Protection at TraffiSafe Ltd, Venture Park, Selborne Road, Alton, Hampshire GU34 3HL.

This policy is active from 1 May 2018 and replaces the previous privacy policy. We may make changes on occasion and this Privacy Policy will be updated to reflect these. We will let you know of changes by posting them on this page. Changes on this page will become effective as soon as they are posted.

COOKIES SUMMARY

We want to ensure that we're clear about your privacy when using our webites (as defined in our Privacy Policy). As a TRIDEX Global1 customer we can assure you that your personal information is treated with the highest levels of care. We recommend reading our Privacy Policy which details how we may use your personal information and the circumstances in which it may be shared with our Third Parties.

For the purposes of this Cookies Policy, any reference to TRIDEX ("we", "us" or "our") includes these brands and websites.

WHAT IS A COOKIE

A cookie is a small computer file which may be downloaded to your computer's hard drive when you visit a website. Cookies are harmless files which can help improve your experience of using a website because, among other things, they help to:

understand your browsing habits;
respond to you as an individual by tailoring our services to your needs, remembering yout preferences and what you do and do not like;
monitor which pages you find are useful;
understand the number of visitors so that we can analyse data about web traffic which helps us improve our user experience.

A cookie doesn’t gives us access to your computer or any information about you, other than the data you choose to share with us.

TRIDEX also works with third parties in providing you services through our sites and they may set a cookie on your computer as part of this arrangement.

There are a couple of different cookie types, these are:

Session cookies are deleted as soon as you close your browser, most cookies fit this profile.
Persistent cookies, are stored on your computer either until you delete them or they expire. For example, the cookie used to keep you signed in to your account expires after 90 days.

You can choose to accept or decline cookies. Almost all web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

HOW WE USE COOKIES

Functional - To help improve the user experience and quality of our websites we use a set of cookies to track visitors to help understand how they browse the sites. On first visit the cookies are placed on the site to track their user journey including; where they click, where they visit, what problems they have, etc.

Interactions and analytics – These help us to see what content and articles are of most interest to you. All information is anonymous and we can’t tell who has seen what.

Tracking or Advertising – These cookies are placed by third party advertising platforms or networks in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural” or “targeted” advertising) on the websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the websites and other websites. For example, these cookies remember which browsers have visited the websites.

To enable us to deliver the best user experience possible we may add new services using cookies on occasion. We will aim to keep cookies information provided here as accurate as possible and all reasonable efforts to review and update the details.

THIRD PARTY COOKIES AND CONTENT SHARING

Using the TRIDEX sites you may see cookies from third party providers being delivered.

Many of these providers will be using cookies to track advertising or to help deliver a better experience for our customers, as detailed in “How we use cookies” above. However some content on TRIDEX sites, such as embedded video, may lead to third party providers such as YouTube or Wistia setting cookies on your computer, in this case you should refer to their privacy policy statements.

COOKIES WE USE

COOKIE	DESCRIPTION	EXPIRES	RELATED TO
__gid, __ga	These cookies help us understand and improve our users' experience of our Site.	Session	Google Analytics
__utma	Used to differentiate between users and sessions. Updated whenever new data is sent to Google Analytics.	2 Years	Google Analytics
__utmz	Used to keep track of the traffic source or campaign, revealing some information on how the user reached the website. Updated whenever new data is sent to Google Analytics.	6 Months	Google Analytics
__cfuid	The "__cfduid" cookie is set to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.	Session	Tracking
__hstc	The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).	2 Years	HubSpot
__Hubspotutk	This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.	10 Years	HubSpot
__hssc	This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each page View in a session), and session start timestamp.	30 Mins	HubSpot
__hssrc	Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.	Session	HubSpot
__atssc	Used to manage the share count, until the sharing cache is updated.	2 Years	Social
__atuvc	Used to show you an updated share count for an article, if you yourself share it and return to page later, but before the sharing cache was updated. No info from this cookie is sent back to AddThis. It is created and used only on the client.	2 Years	Social
__zlcmid	Used to allow you to continue a chat with us as you view different pages on our site, or if you come back to the site later. If you choose to disable this service from the live chat window's options menu or the 'ON'/'OFF' switch above, the __zlcprivacy cookie is set to remember that decision and the - __zlcmid cookie is deleted.	Session	LiveChat (Zendesk)

FURTHER INFORMATION

If you require any further information on cookies including how to see what cookies have been set and how to manage, delete and turn them off visit www.aboutcookies.org please note this is an external website and TRIDEX is not responsible for the accuracy of the information on this site.

1 TRIDEX Global companies include; Swift Industrial Supplies Ltd, TRIDEX UK Ltd, TraffiSafe Ltd.